FEEL THE POTENTIAL
Why Premium Effects Matter Now
As standard print becomes increasingly commoditized, premium effects are essential for differentiation and margin growth. Digital embellishment enables high-impact finishes to be produced faster, more efficiently, and more profitably than traditional methods.
From Insight to Impact
This on‑demand webinar explores how print providers are successfully applying insights about digital embellishment to drive profit and growth.

The Hidden Opportunity in Digital Embellishment
Go beyond the technology with practical insights on market trends, customer expectations, and the real-world lessons The Kennickell Group learned from investing in digital embellishment.
WHAT YOU'LL LEARN:
Why brands want more than CMYK
How embellishment changed customer perceptions of print
Where premium print is creating growth opportunities

Can a Simple Touch Really Double Your Sales?
Konica Minolta, Sappi, and guest speaker Vicki Strull demystify the science on how embellishment influences buying behavior and drives brand success.
DIGITAL EMBELLISHMENT CAN BOOST ENGAGEMENT UP TO 70%
Premium Effects, Made Practical
Digital embellishment delivers textured varnish and foil in a single pass; boosting quality, speeding turnaround, and reducing costs.
TACTILE MARKETING SELLS
Create Sensory, Premium Effects
Add raised spot UV, textures, and foil to capture attention and brand preference.
Raised/3D spot UV highlights that demand touch
Metallic foiling for luxury impact
Stand-out finish that commands higher prices

AUTOMATION CUTS COSTS
Apply More, Spend Less
Digital application reduces prep time/waste; streamline production with automated finishing.
Single-pass effects reduce steps and time
No dies/plates lowers setup costs
Faster delivery supports profitable rush work
DIGITAL ADDS FLEXIBILITY
Short Run & Versioned Ready
Offer on‑demand embellishment for small batches, seasonal SKUs, and variable designs.
Agile for short runs and prototyping
Supports premium packaging use cases
Pairs with your existing print engines
Resources That Drive Results
Explore practical guides and real‑world examples designed to help you implement, position, and profit from digital embellishment.

eBook: How to Make Your Prints Pop
A comprehensive guide of expert tips from Konica Minolta and Taktiful on how to implement, market, and sell digital embellishment profitably – and turn it into a high-margin revenue stream.
WHAT YOU'LL LEARN:
How to position embellishment for profit
Sales strategies that work
Workflow tips for short-run flexibility

Real-World Results: Innovation Meets ROI
See how bigDAWGS promotions fuses high-tech electronics with digital embellishment to create standout print innovations and drive measurable ROI.
WHAT THEY ACHIEVED:
Differentiated their offering
Commanded premium pricing
Boosted customer engagement
Embellishment Systems
High‑impact digital systems that add spot UV, texture, and foil to elevate print quality and value.
More Ways to Grow
Enhance your environment with on-demand digital label printing, UV inkjet systems, and workflow automation solutions.


